Thursday, August 4, 2011

Winning Over Willow House

Willow House is a company based in Birmingham, Alabama, that sells an extensive line of tasteful yet affordable home decor products through home parties.



In the past, Shipping Solutions Specialist Sonya Mitchell had approached the company several times about using Priority Mail to ship their products, but she was never able to win their business.

But Sonya didn't give up. Since Willow House made it clear that Priority Mail wasn't a workable option for them, Sonya decided to change tactics and instead proposed that the company use Parcel Select.

Sonya and Business Alliance Manager Steve McCurdy then met with WIllow House. Steve suggested that FedEx SmartPost might be the best fit. Willow House decided to give it a shot.

Willow House liked what they saw during their test back in 2010. As a result, they now use the service for all packages up to 6 pounds.

They ship around 500 packages each day, which to the Postal Service translates into gaining over $325,000 in revenue!


Butch Bell,  WH Sr. Vice President Operations; Michael Renda, Manager Transportation/Networks; Keri Bush, Networks Specialist; Mike Falkinburg, WH Logistics Manager; Charlotte Hutto, WH Director of Inventory Management: John Burt, WH Distribution Director; Sonya Mitchell, Shipping Solutions Specialist

This success story illustrates the kind of revenue generation that can be achieved for the Postal Service by employees noticing companies in need of our shipping solutions and that persistance can pay off in big ways.